NOVAAXIS
NOVA AXIS
Innovative Entrepreneurship Strategy
ABOUT THE COMPANY (BUSINESS IDEA)
The business idea for company is manufacturing of electric vehicle and clean energy automotive. it will build not only all-electric vehicles but also infinitely scalable clean energy generation and storage products. I believe the faster the world stops relying on fossil fuels and moves towards a zero-emission strategy, the better will be the future. Electric vehicles can be better, quicker and more fun to drive than gasoline cars. The idea of electric car is still futuristic and many conventional automobile companies are still struggling to get a considerable market share. my strategy is driven by the ultimate goal of lowering manufacturing costs and costs of goods sold, thereby assuring the business sustainability. Its supply chain management strategy focuses on a long-term growth strategy involving production, inventory management, and distribution. the purpose is to help expedite the move to sustainable transport and energy, obtained through electric vehicles and solar power. The strategy is to start with a “clean-sheet” design and build an integrated computer hardware and software architecture at the center of its vehicles. It enables to provide online software updates to its vehicles, which allows to improve the functionality and performance of its already-sold cars for free.it also continuously improve the hardware of its cars rather than waiting for a new model , as opposed to nearly every other car manufacturer. Also Its approaches to achieve full self-driving is different from that of other companies And relying on Lidar, highly detailed three-dimensional maps, and cameras (as well as radar and ultrasonic sensors) in their autonomous vehicles approach is to use two-dimensional maps and cameras in addition to radar and ultrasonic sensors. although its approach is much more difficult, it will ultimately be more useful, because its vehicles will be able to self-drive without geofencing concerns. In terms of computing hardware. There will be designed a self-driving computer chip that has been installed in its vehicles.
MARKET DEMAND
The continuous growth of the electric car market leads to an increasing demand for electric car software systems. the Electric Vehicle Battery market is witnessing high demand due to rising pollution levels across the globe. Increasing the adoption of electric vehicles for reducing the carbon footprint is driving the electric vehicle battery market. Countries with high population such as India and China are shifting towards sustainable growth. Electric car design software helps to evaluate vehicle performance and find weak spots in a BEV’s design. Embedded electric vehicle software increases comfort, safety, and value.
Since electric cars have special maintenance requirements, software systems help to manage the vehicle. Electric car battery maintenance is possible with the help of battery management systems while smart routing is the answer to the range problem. And you can make the most out of poor charging infrastructure with the help of electric car navigation that’s based on the locations of charging points. The government in these regions should promote the adoption of emission-free vehicles for an eco-friendly environment. The changing government policies related to environment conservation using sustainable automotive is creating opportunities for the market players. Electric Vehicle Battery has gained demand in the last few years due to the changing environmental dynamics. Moreover, increasing investment in R&D activities for the development of electric vehicles is driving the demand for an EV battery. Initially, lead batteries were used in EV vehicles but due to problems related to long operational hours, the battery was replaced with nickel and lithium-ion batteries. These batteries are more productive and efficient as compared to the lead batteries. The manufacturers have invested a huge amount in the advancement of battery technologies. These technologies allow the battery to get charged while the vehicle is on the move. Exhaustion of fossil fuels will create distress across various sectors among which the automobile sector is one of the major industries that are fully dependent on crude oil. But the depletion of conventional fuel is an opportunity for electric vehicle battery manufacturers. EV batteries are the future fuel that will be equipped in all types of vehicles. Moreover, government authorities are proposing strict regulations to minimize the usage of perishing fuels. Also, these public authorities are creating awareness programs, providing incentives, and other benefits to promote the usage of such automotive.
RELEVANT PRODUCTS IN THE MARKET
Before getting to software systems, it’s better to check out the hardware first. So let’s dig into a typical battery electric vehicle and find out what it’s made of.
The main components of an electric car are:
Ø Battery
Ø Electric engine
Ø Motor controller
Ø Regenerative braking system
Ø Drive system
To ensure that all parts of the vehicle work properly, it’s a good idea to use electric car design software. This software tracks down weak spots and optimizes the car’s performance.
TARGET CUSTOMERS
The alternative fuel vehicles manufacturers targets individuals concerned with negative environmental implications of oil and gas consumption. The products are considered to be expensive for average consumers and thus, the target customer for the company is wealthy individuals and households.
The strategy is to move into energy storage, building virtually every other type of vehicles and working on autonomy.
REQUIRED KNOWLEDGE OR EXPERTISE
Artificial intelligence finds its applications across the automotive value chain Currently, AI is being implemented in automotive manufacturing, including design, supply chain, production, and post-production. In addition, AI is being implemented in ‘driver assistance’ and ‘driver risk assessment’ systems, which is transforming the transportation sector. Aftermarket services such as predictive maintenance and insurance are also transforming through the usage of AI. Many AI applications predict the problems related to engine performance, battery performance, etc. that may occur in the future. In addition, there are many AI-powered insurance providers who offer quick services i.e., in availing insurance and claim settlements, to customers.
Hardware Materials forecasted for the cells include aluminium, carbon, cobalt, copper, graphite, iron, lithium, manganese, nickel, silicon, phosphorous etc.
Materials demand from the following EV components are:
Battery Cells: Cathodes, Anodes, Electrolyte, separators, binders and casings
Battery Packs: Interconnects, Housings, Thermal management, Thermal interface materials, Inter-cell pads and insulation, Fire-retardant papers/blankets
Electric Motors: Magnets, Windings, Rotor and stator construction, Housings, High voltage cables
As the dependency on software within automotive development increases, so the importance of coding standards becomes more acute.
C and C++ are the dominant programming languages in the automotive world. MISRA C, MISRA C++ and the AUTOSAR C++ Coding Guidelines are the main coding standards. MISRA is a collaboration between vehicle manufacturers, component suppliers and engineering consultancies. it promotes best practice in the development of safety-related electronic systems for road vehicles.
Its coding standards are also used in other industries where safety, quality and reliability are a priority, including rail, aerospace, telecom, medical devices and defence.
Another good practice is to ensure that every line of code is thoroughly inspected throughout the development process, to ensure it is safe, secure and reliable. To avoid this being a manual process, developers increasingly use automated tools, such as static code analyses to verify code automotive software development, there are typically many types of tool, file, platform and different teams contributing to a project.
The high-performance version control system will be needed that can scale to support the increasing size of their code base while also properly supporting other types of binary assets. They also need their static code analysis tool to integrate with this system so they can manage coding standard violations as their code evolves.
MY SOLUTION
Rescales platform architecture allows enterprises to better develop self-driving cars, trucks and shuttles that are certifiably safe. This is a tough challenge, as few industries are more heavily scrutinized and regulated than surface transportation. As the highway system evolves from manual operation to fully autonomous, the computational difficulty on the design, engineering and validation is exceptionally high.
The Rescale platform delivers 3 main enablers to accomplish safe autonomous driving machines: infinitely scalable compute resources, the latest compute hardware technologies, and native cloud porting to vast sensor and training datasets. In addition, engineers and scientists are able to port their own customized deep learning frameworks (in addition to the major frameworks and containers publicly available).
FOR SELF DRIVING CARS TECHNOLOGY:
FOR SMART SENSOR MAIN UNIT:
ESTIMATED BUDGET
If all is set and ready to place the unit, you would need anything from 300crs — 350crs which includes purchasing land, construction of factory, machineries, Various others items. Such a factory can manufacture around 500 cars a day.
PRODUCT PRICING
The cost of self-driving cars will be a function of cost and the price premium that can be charged because of demand. In the beginning, 10,000 cars will cost 70,00,000.00 Indian Rupee for the self-driving cars feature inclusion and lower priced vehicles will not have this feature. Price might get double in the early years.
MARKET PLAN
Selling cars isn’t like it used to be. Whereas once you could depend on a steady flow of potential car buyers after a few ad placements, consumers are now taking more active roles in the car buying process.
Ø VIDEO MARKETING: Video content is king in the auto industry. For many car shoppers, seeing is believing, so they need to understand the complete look and feel of a vehicle before they can envision themselves in a new car.
Ø CREATING A USER FRIENDLY WEBSITE: Building a website designed for the consumers who need it is essential to capturing their attention. Your website should load quickly and be easy to navigate for all consumers, whether they’re on their smartphones, tablets, or computers.
Ø SMS MARKETING: This is an opportunity for your representatives to have a direct influence on shoppers while they’re still deciding to visit.
RISK ANALYSIS:
§ Investing in start-ups will put the entire amount of investment at risk. There are many situations in which the company may fail completely or you may not be able to sell the stock that you own in the company. If investing in startups, total loss of capital can be an outcome.
§ The amount of return on a business investment can vary a lot and is not guaranteed.
§ There are always ups and down in every business, so there is always a growth risk associated with the business.
MILESTONE:
If everything is new, then it may take 2 to 4 years for planning, implementing, testing, and launching. Some projects took 10 years also for some companies.